There are many ways to search for information on the
Internet, and many pages that pop up in the list of results.
Because this can change on a daily, if not hourly basis, it
is important to stay on top of what is known as SEO, or
search engine optimization. The Texas web designers will
make this a top priority when designing your site, and will
show you how to continue improving your page ranking so
people will find you before stumbling upon your competition.
Google is one of the most commonly used search engines, and
is utilized by many computer users each day. When ranking
pages, Google goes by the number and quality of links
leading to a particular page. For example, if a page has 100
quality links leading to it, it will rank higher than one
that only has 20. Quality pages are those considered by
Google to be important, meaning containing content relevant
to that found on the page you are trying to rank. Texas web
designers keep these factors in mind when designing your
site, and advise you on how you can obtain higher page
rankings.
One of these elements is the number of links to a website
that exist on other websites. This is what tells Google
that a site is popular. Their thinking is that people will
want to know the most popular sites for a particular search
word or phrase first. Texas Web Designers use a variety of
methods including link exchanges to get you link all over
the internet and create popularity that will increase your
search engine ranking.
Google also places great importance on the title of each web
page on your website. The text that appears in the title
section of each individual web page is considered the title.
The Texas web designers will help you create meaningful
titles for each web page that contain relevant keywords so
you will be able to benefit from a higher ranking.
The content of each page also plays another important role
in page ranking. The Texas web designers will work with you
to create content that is relevant and contains the proper
keyword density. Keywords are used by users searching for
information, so you will want to keep this in mind when
compiling your keyword list. The keywords are then written
into the content of each page in a way that makes sense and
doesn't appear to be fluff or unrelated to the topic at hand
in any way. It has been noted that Google considers keyword
density when ranking search engine results more than other
search engines, so this is an important factor to keep in
mind.
There are several other ways that Texas Web Designers can
help to increase your page ranking with search engines such
as Google like article marketing. Article marketing uses
many of the same principles as high-quality page content and
keyword density, but these articles are published on site
all over the internet with links back to your site. This is
like a combination of website content and link exchanges and
offers the benefits of both.
Page ranking is very important, as it often determines
whether or not a person finds your site. The Texas web
designers are experienced in writing content and helping you
acquire the proper links that will net you higher ranking
results. Each page of your site will be created with these
factors in mind so you will receive the best possible
rankings.
You believe in your proficiency and savvy in your chosen
field, and that alone should be attracting customers to you.
What can you do to make people understand what you really
have to offer? Basic commercial ads describing your
business products may work on some customers, however not
every customer is drawn in so effortlessly. For that
specific bunch you need something different. That something
just may be an informational article.
Some consumers look beyond simple advertisements. They like
to do their own research on a product and determine if itas
right for them. A well constructed article discussing your
product may gain the attention of consumers with such a
mindset.
When writing, keep in mind your target audience. Ensure
that the article is not just full of jargon and blatant
advertising, but instead include facts and information that
a discerning consumer will appreciate. The goal is to let
the consumer feel empowered by the information to make an
informed decision to choose your product.
After you have completed your article, there are many places
on the web you may consider storing your document. The list
is quite extensive, however you must keep in mind that many
sites have rules that listed documents must comply to.
Make sure that reading the directions is the first thing
that you do. Search for any size or formatting limits
enforced on the site. Also, see if the site permits the use
of links as some sites do not. You should be able to use the
same document over and over on multiple pages by simply
making minor changes to the text. This method can allow your
article to cover the largest amount of web space possible.
If you find that you have become too busy to write your own
articles, an internet marketing company may be something
that you had want to consider. These companies will do all the
work for you. All you have to do is supply the necessary
information.
The use of an internet marketing affiliate program is a
great way to support your document as well as gain money
from it. In this type of program, a web site will link to
your article for a fee. The result is an increased flow of
consumers to your article via these links.
Despite the fact that publishing articles as a marketing
strategy is relatively new, several companies have already
seen much success. Not only have they seen it locally, but
they have had success worldwide as well. Just follow the
simple principles that we have given you and you will be on
your way to increase traffic in no time!
A lot of the time you will find that you have spyware and
didn't even know it. The spyware lurks in the background
doing it deeds within the shadows of their computer's hard
drives. Unfortunately, many are not aware of the effects of
spyware, the damage it can do and things that can be done to
avoid program from infiltrating your system.
The purpose of this article is to tell you what spyware is,
and how to protect yourself from it.
Spyware are computer programs that exist on your computer's
hard drive. They come in a variety of types and flavors.
Some spyware simply lurk in the shadows of your hard drive,
watching your browser and taking notes of which websites you
visit.
Some of these will watch you when you are on the computer
and record your keystrokes when you enter financial
websites. Spyware such as "keyloggers", will share your most
sensitive financial information, even your usernames and
passwords, to other companies all over the internet.
Most often, spyware is downloaded through the internet. The
download can occur if a user click to some other software
where spyware is attached and it will download to your hard
drive. Other times, spyware can be downloaded by visiting
websites. "Drive By's" are downloads that happen when a user
simply visits a particular websites, without the permission
of the user.
While not all spyware is necessarily dangerous, it does
represent a risk because of the damage it is capable of
doing. For example, the spyware that watches your keystrokes
when you visit financial websites and then communicates this
data to other unknown parties exposes you and your financial
livelihood to risk. These other parties can then potentially
access your bank, investment and loan accounts online
without your knowledge or permission, wreaking havoc.
There are additional kinds of spyware that can take control
of your computer and give that access to other parties.
Consequently, anonymous individuals could possibly get ahold
of all the sensitive information contained on your hard
drive.
Computers need protection from spyware. The most effective
way to protect you and your computer is to research and use
a program that is designated specifically to identity and
get rid of such bus and viruses. Such programs include
Search and Destroy software. Spyware creators are always
becomming more savvy, so these kind of programs are helpful.
Some spyware tries to mask or disguise its presence on your
hard drive by appearing as an anti spyware program. That can
make them difficult to identify and remove. Fortunately,
dedicated programs like Spybot are constantly updated with
the latest version of spyware that are being circulated.
This allows it to keep up with new spyware, helping it to
easily identify and remove them.
If you have never scanned your system, there is a good
chance that you have a spyware program lurking on your hard
drive. It could be relatively benign, content to simply
exist, or, it could be maliciously communicating your
sensitive data to outside parties. Use a dedicated spyware
removal program to get rid of these bugs before they cause
any significant damage.
Professional blogging is a new field which offers a lot of
possibilities for entrepreneurs who have vision,
determination and a solid handle on the latest technologies.
There are as yet relatively few professional bloggers, with
an even smaller number of people who are able to make a
living from the proceeds of their blog. There is however an
increasing number of people who are looking to monetize
their blogs as a way to supplement their income. While it is
hard to predict if this trend will continue over the long
term, professional bloggers are growing more numerous.
It is still difficult to predict what the future may hold
for professional blogging, but their ranks are growing. Many
bloggers are energized by the idea of making their blog into
a viable revenue source. Since many of these people devote
as much as an hour a day working on their blogs, the number
of those who would like to receive some sort of compensation
for their blogging is very large. There are already some
methods which are employed to make blogs profitable, chiefly
the sale of advertising space on the blog, either to a
company which is attempting to target the demographic
reflected by the blog's readership or through the very
popular Google AdSense program. However, there are only a
very small number of bloggers who are able to use their blog
as their sole source of income.
One interesting fact about the audience for blogs is that it
is largely composed of people who are also bloggers. People
who blog themselves, after all are more likely than the
general public to take an interest in how others are using
the platform which blogging provides. This is why some of
the most popular (and financially successful) blogs are
those whose topic is the blogosphere itself.
It is certain that as the technologies used in blogging
progress and the numbers of bloggers increase that
professional blogging is going to become far more complex
than it is today. Currently the bloggers who are seeing the
greatest measure of financial success are those who address
blogging and bloggers directly, especially those who offer
advice to newcomers. However, as the demographics of
bloggers and their audience shifts, blogs (especially
professional blogs) will have to change as well to keep
pace.
It is nearly impossible to predict exactly what the future
holds for professional blogging - the blogosphere is in
constant flux, which is one of the things which makes it so
interesting.
Search engine rankings are your key to the success of your
web site. Free traffic from organic search results from the
search engines is the main reason to learn how to improve
the search engine ranking of your site. The number one
search engine you should be focused on is Google.
Why Google? Fact is, Google currently holds a 77% market
share of the search engine business. Google handles 300
MILLION search queries every DAY. With over 8 billion pages
in the Google index (with thousands being added daily), you
need to have your ducks in a row and learn how to improve
your search engine ranking or else you will get lost in the
Google index. Without better search engine rankings, your
web site will remain a virtual ghost town.
There are so many unbelievable myths out there pertaining to
theories of how to better your rank in the search engines.
We all already know that Google likes the following factors
of a web site - and ranks a site with these factors in mind:
URL containing your keyword
Keywords in content (and near each other)
Link Popularity (links pointing TO your site)
Keywords used to link to your site
Over-all theme of the site or page
Now, I have to mention that Google doesn't mention
optimizing meta tags, however,it is my experience that
taking the time to optimize title tags and description tags
can help... and certainly can't hurt.
Improve Search Engine Ranking - The Myths
Yes, there is a lot of false information going around about
how to boost your site in the search engines. Your first
step in learning how to improve your rankings is to learn
what is fact - and what is NOT.
These are some of the search engine ranking myths that you
need to get out of your head:
Myth #1: Google Knows and Sees Everything
Myth #2: Google Won't Rank Duplicate Content
Myth #3: You Must Get Links From Related Subject Sites to
Rank
Myth #4: Your Site Must Focus On One Topic To Rank Well
Myth #5: High Page Rank Means Good Rankings
Myth #6: To Maintain Good Rankings, You Must Add New Content
MYTH #7: THE BIGGEST MYTH: Ranking In Google Is Hard!
Improving your search engine ranking is not hard
Thankfully, getting better rankings in Google is not hard -
if you know what you're doing. Think about Google, and what
their goal is. The goal of Google is to provide their users
with the fastest, most relevant search results possible.
They certainly are one of the only websites that I can think
of that has the primary goal of getting visitors OFF their
site as quickly as possible!
One of the most critical things you can do to raise your
search engine rankings and bring more traffic to your site
is to convince other websites to link to yours. Running a
linking campaign is free, of course, and it is not rocket
science, but doing it well does take significant time and
effort. I recommend a couple of ways to find websites which
might be willing to link to you.
One way is to do a simple search to find websites with
information about the same subject as your site, or closely
related information. If you have a website about footware ,
for instance, you can use search terms such as "footware",
"shoes", "loafers", "running shoes", and "sandals" to
find sites which may be interested in linking to yours.
Or, you can take another route. Just identify a related site
which is highly popular, and find the websites which link to
it. You can do that with a search in Google or
alltheweb.com for "link:" (without the quotation marks) and
the complete URL of the popular website. For example,
link:http://www.example.com (and don't forget
the colon after the word "link"). There are also software
programs which can search for appropriate websites
automatically.
Once you have found these websites; the websites most likely
to link to yours, go to them, cut and paste the email
addresses of their webmasters, and request a link. An email
which is polite, well written, and summarizes the content of
your website will help you achieve the best results.
The description of your site must be interesting and explain
why the webmaster's visitors will find it helpful or
enjoyable. The less hype the better.
You can also offer the webmaster something in return. For
example:
a. a link on your site.
b. offer information or products of value. A vacation
discount certificate, the URL of a website offering a free
online calendar, or a free contact management program are
just a few examples of items incentives you can offer in
exchange for a link.
Contact an average of at least ten webmasters a day, more if
you have the time. With just a ten percent success rate,
that will net you a minimum of thirty new links a month.
If you follow this advice, you should experience an almost
immediate, albeit modest, increase in visitors to your
website. However, the biggest benefit of a good linking
campaign, higher search engine rankings, will take a bit
longer. There is no magic formula, and there are lots of
variables, but your search engine ranking could improve in
as little as a few weeks, and should continue to improve as
time goes on and more sites link to you as both a direct
result of your efforts and webmasters seeing your links on
other sites
Somebody pointed out to me two interesting keywords. What's
interesting about it is that these keywords are where the
word "Google" was taken from. That is the word "Googol" and
its twin brother is the word "Googel"
The importance of keywords to bloggers and webmasters is
that optimizing a keyword will bring them more traffic. The
more traffic you have the more money will flow to you. It
does not matter what kind of commercial activities a blogger
or webmaster is involved whether it is pay per click, pay
per impression pay per visit, pay per whatsoever or selling
affiliate products. What is important is the traffic.
Internet marketing or internet business is simple. More
traffic equals more money.
A blogger or a webmaster must make sure that he gets tons of
traffic especially tthose coming from the search engines
such as Google, Yahoo and MSN the three being considered as
the world's biggest search engines. This helps you make more
money online
When a computer user goes to google and types a word, you
have to ensure that you are in the first 3 pages or if
possible in the first top 10 in the search engine's first
page. If you are in the 100th page, then most likely people
from the search engine will not visit your site.
It is therfore reasonable to conclude that you must ensure
that your blog or website gets a high volume of traffic. To
ensure thisyou must compete for the proper keywords.
Choosing a keyword is not easy. Some keywords have a lot of
competition. You can know this by typing a keyword and
looking at the upper right hand portion of the website. For
example typing for the phrase "making money online" has more
than 18 million results. Hence the chances if you making it
to the top ten in google are really slim.
It is not enough that you ensure that the keywords you
choose does not have a lot of competition. You must make
sure that such keywords have a high search volume. This
means they are being searched by several number of people.
This is to make sure that all your hard work for optimizing
a keyword will truly count. You can achieve this by going to
google trends and typing the keyword. If after typing the
keyword it produces a graph, then said keyword is one with a
high search volume.
Most bloggers say you have to search for "high-trend but
low-dense keyword."
Now we go to the main topic. One high-trend but low-dense
keyword that bloggers must take advantage of is the word
"Googel." Since 2004 this keyword has been searched for a
lot. The graph in google trends is telling us that this is
a high-trend keyword. Not only but it also a high trend it is also a
low dense key word since as of the time of this writing only
860,000 blogs or websites has mentioned it. This means that
to compete for this keyword would not be so difficult.
On the other hand, Googel's twin, "Googol" may not have a
very impressive graph in google trend. But the the fact that
it made it in google trends shows that it is a high-trend
keyword. What's good about it though is that it's density is
lower by half than that of Googel. As of the time of this
writing only 468,000 blogs and websites has been mentioning
it.
So do whatever you have to do to take advantage of the
keywords Googel and Googol to bring more traffic to your
blog or website right now !
Getting high quality links to your website is a difficult process, but it is also one of the most important processes you can engage in.
If you can develop a large number of incoming, high quality links to your website, you will not only have lots of ways for people to reach your website directly, but the search engines, which have around sixty percent of all online traffic, will rank your site more favorably, meaning a big
increase in the number of your visitors.
Reciprocal Linking
Reciprocal linking is simply linking that is reciprocated!
By this I mean that you link to someone else's website on
the promise they will link back to you. It's important to
make sure the websites are relevant to each other, as the
search engines place little value on reciprocated links from
unrelated sites. The best is to gather links from other websites which is relevant to your topic.
Posting In Forums
Posting comments to forums is a good way of building link
popularity to your website. Your comments should be high
quality and worth reading, and the forum should be on a
topic relevant to your website. If these criteria are all
satisfied, then a link in your signature line will be well
regarded, and a useful link to have.
Commenting on Other Blogs
Blog commenting is another good methods, although laborious,
of getting quality one way links to your site. Again, make
sure the blog is on a relevant topic, not just somebody's
random personal blog! Also make sure your comment is worth
reading - blog owners can easily delete or disallow your
comment if they feel it is spam.
Article Writing
Article writing is a staple in the world of link building,
and for good reason. It is one of the best methods for not
only building high quality one way links, but also for
establishing yourself as an authority on the subject. If
your article is of high quality, those reading it are more
likely to want to see your site, so don't just think about
search engine rankings.
Article writing also helps build your reputation, as well as
high quality links. If readers of the article see that you
know what you are talking about and offer high quality
information, they will continue to read and will want to
read more of your material, presumably from the site you are
promoting.
Three Way Link Building
Three way linking is a complicated way of reciprocal linking
in reality. It works by having you link to someone, they
link to someone else, and that third person, or website
rather, links back to you.
3 way linking is still suboptimal however, in that the links
are generally from unrelated websites. This means the
benefit they convey to your own site in the eyes of the
search engines is seriously less that it would be if they
were more relevant to the theme of your site.
Building Your Own Sites
One method you can use, although I wouldn't recommend it, is
to simply build sites to get links from. If you build a
high quality site, then each link is of good value, but
obviously this will take some time. If you build low
quality sites full of links, the search engines will take
little notice of them.
As a method of gaining link popularity however, building
high quality sites is obviously far too labor intensive to
ever work well.It takes time and patience.
