Now you have a directory that you are interested in contacting.
What do you do?
You should attempt to make a determination whether or not the directory is truly serious about the quality of their listings. Directories that currently pass link juice may not later on, so you want to be careful about investing in those.
Of course, if you are able to get the sense that a directory currently passes link juice, but is a poor quality directory, the only real downside to buying into it now is that eventually that link will not pass value any more.
But, let’s press on with trying to find the higher value directories. You need to look for clues that they will stand the test of time. Here are some things that you can look for:
1.Was it funded by a serious VC firm, or a major company in a given vertical space? If so, they are more likely to care about the quality of what they are building.
2.Has it already been around for a long time? If so, it is more likely to be around for a while yet.
3.How are the commercializing their business? Assuming they are selling editorial reviews, is AdSense plastered all over the place too? If it is, they are most likely not a serious player.
4.Are there lots of unrelated links on pages that look like purchased text links? If so, it’s a sure clue that someone will turn them in eventually.
5.Related to the prior two points, anything that makes the site look spammy is a clue that they are not a serious player.
6.Does their backlink profile includes lots of purchased links?
7.If they publish other content on the categories they cover, is it pretty cheesy or truly authoritative?
8.Do most of the categories they offer appear to have a significant number of listings in them?
9.And, of course, do they have a clear published editorial policy that makes it clear that you are paying for a review?
If they have this quality, now go! They can help you a lot....
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