Often referred to as SEO. Search engines are a widely used Internet tool used by consumers to find the information, websites and products that they want or need.
Did you know that most people that use search engines use only the ten top search results on the first page. Making it to the first page, especially in to the top three can mean a huge increase of traffic to your site.
So just what is search engine optimization and do you have to use it?
You need search engine optimization to be number one, or maybe at least make your site income generating. With search engine optimization you can get the benefit of generating a high traffic volume with no cash showed off the pocket.
Search engine optimization begins by utilizing tools and methods in making your site top ranking in the results of search engines. Getting yourself in the first page and better yet in the top half of the page will ensure that your site will generate more traffic.
You may also need to rewrite your sites contents so that you could get the right keyword phrases in your site without making it too commercial. There are certain rules and guidelines to be followed with making your site search engine friendly.
Although going in depth about SEO is beyond the focus of this course I do have a few tips you can use right away.
1- Your domain name should have your keyword in it.
2- Title tag on each page should contain your keyword.
3- Your keyword should be in the first paragraph of your page.
4- The image alt tags should contain your keyword.
5- The file names of your page should also have your keyword.
You should also regularly check your website's search engine rankings. They can drop very quickly because of all the competition.
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